JOOL Health is a health and technology startup company operating at the forefront of personal informatics, purpose-driven organizational behavior change. The JOOL App is its first product. JOOL is a personal digital life coach that helps individuals identify their core values and life purpose and promote healthy behavior change by enabling users to chart factors that affect their energy and willpower and providing personalized tips and feedback.

As a UX designer, I was given the mission to design a JOOL app for web. Over the course three-month, I worked very closely CCO(Chief Creative Officer), CTO, visual designer, engineering team, and another UX intern throughout the whole design process. Additionally, I conducted 20+ hours of user testing to validate design, gather feedback and provide insights that informed the product strategy and design iterations.

UX/UI Design
Cross-platform design
Wireframing (Paper&pen, Sketch)
Mockups (Sketch, Adobe Illustrator)
Interactive prototyping (Axure)
Information Architecture
Moderated usability testing (Screenflow)
Focus groups, A/B testing