The NMAC ( Nissan Motor Acceptance Corporation ) Account Manager app allows car buyers of Nissan and Infiniti to manage their car financing account online. In this project, the team and I helped the client diagnose and redesigned the NMAC mobile app for a better user experience, and thus improved on its customer ratings.

I worked on this project during my internship at Digitas NYC, during which I performed the role of business analyst and collaborated with two senior UX designers throughout the duration of this project. My experience and skill set as a UX designer came as a strength to fulfill my duties and go beyond that to contribute to the design and delivery.

a mobile website in a native app skeleton :(

Apart from implementation issues, we found these UX issues and aimed at solving them:

1. The app is not mobile friendly as it failed to use common mobile patterns.
2. The information is clustered and lacks visual hierarchy. The main CTAs such as "Make a payment" were misplaced and not treated with enough visual emphasis.
3. The app did too much, and has poor navigation. It was hard for the user to locate important information or find what they need.
4. It failed to utilize user-friendly native app functionalities.

Usability Evaluation & Best-in-class Study

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